Ecotourism Strategy for Local Councils – A Professional Skills Series

Categories: Ecotourism
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About Course

This short course series is designed specifically for local council professionals responsible for driving tourism, environmental planning, and rural economic development. The course equips participants with the knowledge, tools, and frameworks to design ecotourism strategies, support local enterprise, and integrate sustainability into local planning systems.

Built around practical implementation, policy alignment, and community partnership, the course provides the strategic and operational know-how councils need to activate ecotourism as a lever for inclusive and regenerative economic growth.

 

Delivery Mode & Methodology

  • Online Modules: Short lectures, toolkits, and local government templates
  • Live Sessions: Peer exchange between councils, expert panels, and coaching
  • Local Strategy Lab: Create a working draft ecotourism strategy or business case
  • Action Toolkits: Zoning guidelines, certification checklists, community engagement plans

 

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What Will You Learn?

  • Gain council-specific ecotourism planning knowledge
  • Learn how to support small tourism businesses
  • Align local strategies with sustainability standards (e.g. GSTC)
  • Build ecotourism into land use and tourism policies
  • Improve cross-sector collaboration and investment attraction

Course Content

Level 1 – Foundations for Local Government Action

  • What Is Ecotourism? Value for Local Councils
  • Understanding Global Trends & Certification Systems
  • The Council’s Role: Enabling, Regulating & Promoting
  • Case Examples: Government-Led Ecotourism
  • Policy Reflection: Self-Assessment

Level 2 – Strategic Design & Place-Based Development

Level 3 – Governance, Promotion & Monitoring

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