
The transition from net-zero pledges to climate-positive ambitions is redefining sustainability for companies and countries worldwide, pushing beyond emission offsets to deliver measurable net environmental gains. This “post-net-zero era” elevates targets like nature-positive (biodiversity restoration exceeding losses), water-positive (replenishing more than consumed), and waste-negative (eliminating waste while recycling others’), turning climate action into a regenerative force that builds ecological surplus.
Did you know that over 50 major corporations, including Microsoft and Unilever, have already committed to climate-positive goals, while countries like Bhutan and Costa Rica lead with verified nature-positive frameworks?
Pioneers such as the Science Based Targets initiative (SBTi), Taskforce on Nature-related Financial Disclosures (TNFD), and national policies in the EU and UK are accelerating this shift. By mandating verifiable “positive” metrics, these frameworks drive innovation in restoration finance, circular economies, and ecosystem services, creating trillions in new green value.
What is driving the shift from net-zero to climate positive?
- Net-zero’s reliance on offsets has exposed its limitations, as global emissions continue to rise despite pledges, revealing the need for active regeneration over mere neutralisation.
- Biodiversity collapse, water scarcity affecting 2.4 billion people, and plastic pollution crises demand holistic targets that address planetary boundaries, not just carbon.
- Investors and regulators, through tools like the TNFD and EU deforestation rules, reward climate-positive leaders with premium capital, while penalising laggards through stranded asset risks.
How are these ambitions impacting companies and countries?
- Regenerative target-setting: Entities must quantify and exceed baselines—e.g., planting forests that sequester 1.5x emissions or restoring wetlands surpassing habitat loss—verified by third-party science like SBTi’s nature module.
- Supply chain transformation: Climate-positive requires auditing and uplifting partners for water-positive sourcing (e.g., regenerative agriculture) and waste-negative loops, embedding accountability across global operations.
- Financial and reputational incentives: Achieving positive status unlocks biodiversity credits, blue bonds, and premium pricing, but failure risks litigation under emerging green claims directives and investor divestment.
- Innovation in metrics and tech: Firms invest in AI-driven monitoring, blockchain traceability, and bioengineering to track and scale positives, recalibrating strategies around planetary health KPIs.
How can companies and countries prepare for the post-net-zero era?
- Establish regenerative governance: Integrate climate-positive roles into boards and national plans, aligning with SBTi, TNFD, and IPBES standards.
- Invest in baseline data and tech: Deploy sensors, satellite analytics, and AI for real-time tracking of nature, water, and waste metrics.
- Engage ecosystems collaboratively: Partner with indigenous groups, NGOs, and financiers to co-create restoration projects and access blended funding.
- Build skills and culture: Train teams on positive-impact modelling and foster mindsets that view regeneration as core to growth and resilience.
Strategy&Ops advises companies and governments on navigating the post-net-zero era through tailored regenerative roadmaps, impact measurement platforms, and stakeholder alliances. Our integrated approach converts climate-positive ambitions into enduring competitive edges.
The net-zero finish line is fading. Is your company or country ready to pioneer the post-net-zero era and deliver net benefits to the planet? Contact our expert team at info@strategyandops.net to learn how.
#PostNetZero #ClimatePositive #NaturePositive #WaterPositive #WasteNegative #RegenerativeEconomy
References
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Climate Action 100+. New Company Listing — Net Zero Company Benchmark. Available at: https://www.climateaction100.org/net-zero-company-benchmark/new-company-listing/
Earth5R. Top 20 Global Companies Leading Net Zero Goals in 2025. Available at: https://earth5r.org/top-20-global-companies-leading-net-zero-goals-in-2025/
EY. Global Climate Action Barometer 11 — 2025. Available at: https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/insights/climate-change-sustainability-services/documents/ey-gl-global-climate-action-barometer-11-2025.pdf
Forbes. Net Zero Leaders. Forbes website. Available at: https://www.forbes.com/lists/net-zero-leaders/
PepsiCo. ESG Topics: Climate Change. Available at: https://www.pepsico.com/esg-topics/climate-change
Science Based Targets. 9 in 10 Companies Say Science‑Based Targets Deliver Positive Business Impact. Available at: https://sciencebasedtargets.org/news/9-in-10-companies-say-science-based-targets-deliver-positive-business-impact
Work for Climate. The Five Most Impactful Climate Goals for Corporations. Available at: https://www.workforclimate.org/post/the-five-most-impactful-climate-goals-for-corporations
ZeroTracker. ZeroTracker. Available at: https://zerotracker.net/
